Personal branding is the practice of people marketing themselves and their careers as brands. And it’s here to stay. For a student or a recent graduate, personal branding affords the possibility to stand out in the noise of job applicants and to showcase measurable pieces of work for potential employers.
Part of UCSC’s course “Personal Branding: Impact, Influence and Effectiveness in the Workplace” from Professor Stefania Vitulli, Nannette Ripmeester will provide two workshops that will take students through the main steps for increasing their exposure online, approaching employers and building a digital personal brand that will (hopefully!) land them the job of their dreams.
The course provides an overview of how to prepare for the job market and benefit both your academic performance and your future as a professional. The course is set up to maximize the background, internship or professional past experiences, international experiences to implement the cultural approach and soft and hard skills of each student to focus at best on building the skills needed to land your dream job.