Personal branding is the practice of people marketing themselves and their careers as brands*. And it’s here to stay. For a student or a recent graduate, personal branding affords the possibility to stand out in the noise of job applicants and to showcase measurable pieces of work for potential employers.
This course by Nannette Ripmeester for students at Università Cattolica del Sacro Cuore will explain everything from increasing exposure online, approaching employers and building a digital personal brand for career success.