The International Student Journey encompasses the selection process, the actual study abroad experience and the next step upon graduation that makes students recommend their experience. The red thread within this poster presentation is the importance of employability.
Within Europe (and beyond) employability is key for both the selection and the recommendation of a host institution. Through case studies, we aim to showcase how employability (data) can be used to attract and retain international students. What can institutions do to ensure they attract, support and in the end create brand ambassador alumni?
Data coming from the International Student Barometer ( 3.7M international students) will form the basis. We will include case studies from HEIs across Europe and supplement with solutions to support the marketing & recruitment of international students, what options seem to work best when students are at the institution and what solutions HEIs have taken to support the next step upon graduation, from small scale to scalable solution based on everyday realities. Discussion with visitors will create engagement. Links to the case studies will support practical takeaways from across Europe.